OnSemi

Engineered in Translation

Scalable Rich Media Campaign Build On Schematics

Overview

Developed a 16 video, rich media campaign that extended to online videos. Four different business units, translated into four different languages (English, German, Chinese and Japanese), including text translations within the 3D graphic pipeline.

Produced a schematic-based visual concept each product line built around a consistent 3D environment.
Composited and edited all four videos into localized translations including updating world graphics.
Responsible for full production of project; worked with agency and writer on concepts; 3D artist for Blender work.

Dates:

2017

Client:

On Semi

Agency:

McClenahan Bruer, Write Away

Roles:

Art Direction, Producer, Video Editing, Motion Graphics

The following video aired on broadcast television during the fall open enrollment season. The style was a culmination of all videos in the series, and represented the creative, budget friendly approach to the spot.