Health Republic Insurance
Instinct & Empathy
Friendly, Approachable, a New Kind of Health Insurance Company
Overview
After the implementation of Obamacare in 2014, Health Republic wanted to roll out education content that was approachable, friendly, and new. We developed a video series featuring paper cut out props, stop motion animation (Dragon Frame), and fun, simply style.
- Created a series of 6 videos that were focused on educating the public on what a co-op insurance company was
- Created a fall broadcast 30 second campaign spot that ran in local Oregon markets
- Utilized a fun, innovative paper cut out stop motion technique, utilizing Dragon Frame
Dates:
2014 – 2015
Client:
Health Republic Insurance
Agency:
Mountain Hut Media
Roles:
Director, Art Direction, Production, Video Editing
The following video aired on broadcast television during the fall open enrollment season. The style was a culmination of all videos in the series, and represented the creative, budget friendly approach to the spot.
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