Impromptu | a Radisys Brand
Social Building Through Voice
Introducing a Social Audio Platform
Overview
Radisys needed a unique brand and visual brand for a new product they were rolling out, that featured social audio. Developing a logo, video, website, and presentation deck, all that captured the fun, social aspect of the software.
- Created the logo and branding for the impromptu mark, a fun play on headphones and a smile
- Developed the introductory video; directed the animation; completed the editing and sound design
- Designed and built out the presentation decks, designed the websites and other materials for the product rollout.
Dates:
2015 – Present
Client:
Radisys
Agency:
Mountain Hut Media
Roles:
Art Direction, Branding, Video Editing, Web Design, Presentation Design
The following video was produced to coincide with the brand rollout of The Subscription People, both to internal audiences and to the public. While minimal budget, it captures the core focus of the product and power of the brand concept.
Project Highlights
A consistent, friendly social brand rolled out to introduce a social media platform.
