Astera Labs

Complexity in Storytelling

Complexity in Storytelling
Complexity in Storytelling

Clarity in Technical Communication

Overview

Ongoing technical and motion design support for a high-profile AI company prior and through its IPO, including a NASDAQ Times Square billboard animation—strong proof point for AI-sector credibility.

  • Produced the company's NASDAQ Times Square billboard animation around its IPO.
  • Developed complex technical diagrams and web animations explaining engineering concepts for a technical audience, used on corporate website and presentations.
  • Retained as an annual specialist for video/animation and technical diagram work even after the company built an in-house design team.
Dates:

2022 – Present

Client:

Astera Labs

Agency:

Mountain Hut Media

Roles:

Graphic Design, Motion Graphics, Technical Diagrams, Brand Support

This video is a motion-only animation that appears on their website and illustrates their product in relation to scaling up and scaling out for AI-intensive compute in data centers. It is designed to be a seamless loop.

Additional Project Highlights

Various projects from working with Astera Labs from initial trade booths to motion graphics today.

The act of design offers enormous opportunity as AI conjures flashbacks of early web development. I'm excited by the speed ideas can move from sketch to MVP, and the flexibility to truly make bespoke solutions while remaining true to the craft of great design.

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