R2C Group
Responsive, Data Driven Brands
Direct Response Advertising & Data Driven Brands
Overview
My time at R2C Group (now RAIN Agency) formed a strong foundation of how I work, bringing together motion, interaction and strong brands. For nearly 7 years as a Senior UI Designer, and Senior Designer for Direct Response TV campaigns, I learned response-driven campaigns, and agency client support. In addition, during a two year phase, I led the effort and build out an interactive video player that enabled watchers to receive custom playback based on analytics an in-video decisions. While limited in roll-out, the experience was invaluable in immersive interactive video development.
- Senior Designer and Art Director on major brands' direct response campaigns including Humana, TaxAct, Phillips, Truist and Shark.
- Led the in-house development for an interactive video player that enabled the reuse of long-form video into shorter, customized playback.
- Worked in both the interactive departments and creative departments in a design capacity, including animation and motion graphics.
- Developed the ecommerce designs for Truist and the development documentation to hand off development files to an off-source interactive team of Kimberly-Clark.
Dates:
2008 – 2014 Full Time
Client:
Multiple
Agency:
R2C Group
Roles:
Art Direction, Graphic Design, User Interface Design, Branding, Broadcast, Motion Graphics, Interactive Video
This reel highlights work that I was directly involved in as a designer and art director. The work on these videos involved full production, where design worked as part of a team with directors, writers, animators and editors. I would also work on the interactive components for many campaigns.
The R2C Group Interactive Media Player
- Led the development of an interactive video product using Adobe's Open Media Framework, built ahead of HTML5 adaptive video streaming.
- Branched long-form TV commercials into 5–6 minute personalized experiences based on user clicks and analytics data.
- Shipped a working beta for client Smile Central, mixing user-navigated choices with custom-edited video and testimonials.
